After obtaining her degree in Economics and Finance from Barry University (she was a four-year player on the women’s basketball team at the University located in Miami, Florida) Heidi returned to Indianapolis and was offered the position as Lease Services Coordinator at Simon Property Group. After spending a few years in this role Heidi desired to have more of an impact and wanted to learn more about her family’s small business. It took quite a bit of persuading but finally the Farmer brothers gave in and Heidi joined the company in 2002 in the role of Business Development. She learned the service offerings of the company by spending as much time in the field as possible observing projects. After a few years Heidi leaned on her uncle and another gentleman in the firm to learn the “science” of estimating. In 2005, Heidi began the process of acquiring her father’s shares and joined her uncles as owners of the business. In 2007, Charlie Farmer retired from his Operational role. Ralph Farmer and Heidi Farmer “divided and conquered” the estimating and operational roles of the company until 2013 when Ralph passed away from cancer. Heidi has been the sole owner of Hoosier Equipment Service since that time and continues to be involved daily in estimating, project management, and all financials aspects of the business. Heidi, along with the entire Hoosier team (which includes 3 men who have worked with Hoosier over 20 years in the field), works every day to preserve and build upon Hoosier’s reputation which has been close to 40 years in the making!